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FREE PLAYBOOK · 2027 EDITION

When someone asks AI to recommend a business like yours, does it say your name?

Your customers stopped scrolling through ten blue links. Now they ask an AI app who to call, and it hands them a short list with one name on top. This free playbook shows how those names get picked and how to make yours one of them.

  • See what AI says about your business today, in about 10 minutes.
  • Learn the 5 things AI checks before it recommends anyone.
  • Get a simple action plan you can hand to your office manager.
  • Written for home service owners, not marketing people.

5  chapters   |   10-minute  self-check

FREE PDF

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WHAT CHANGED

Search used to be a list. Now it’s a recommendation.

For twenty years the game was simple: get on page one and the phone rang. Even at number six, somebody scrolled far enough to find you. AI doesn’t work that way.

It hands over a short list

Ask any AI assistant for the best AC repair near you and you get a handful of names, usually with one picked as the best. Nobody scrolls to page two, because there isn’t one.

Your customers already ask it

OpenAI says more than 800 million people use ChatGPT every week, and that’s one app out of several. Some of those people have a leaky water heater right now.

It’s in Google too

Google now puts an AI answer above the regular results on many searches, so even your Google traffic runs through it.

Early movers lock it in

AI decides who to trust from what’s already written about you online. That record takes months to build, so whoever starts first is hard to catch.

REAL SEARCH, REAL ANSWERS

We asked two AIs for a roofer in Dallas. They picked the same one.

ChatGPT gave a top five. Google’s AI Mode dropped a few pins on a map. Both put T Rock Roofing & Contracting first. Dallas has a lot of roofers, and everyone who didn’t make that short list just lost the call.

CHATGPT

Asked: “who is the best roofing company in dallas texas”

GOOGLE AI MODE

Searched: “dallas texas roofers”

That’s not luck. ChatGPT pointed straight at their reviews and their rankings on outside sites. You can build both, and the playbook shows you where to start.

Show me where to start

WHAT’S INSIDE

Five short chapters you can read on your lunch break

01

Why this matters

What the shift to AI answers means for a local service business, and for your phone.

02

The 5 things AI checks

What the AI looks at before it puts a business in its answer.

03

A 10-minute self-check

Find out what the AI apps say about you right now, from your phone.

04

Fix your business info

Make every platform tell the same story about who you are and where you work.

05

A simple action plan

The order to tackle things in, written so you can hand it to your office manager.

TRY IT TONIGHT

Two quick checks before you even download it

ANY AI APP

Ask it who to call

Open ChatGPT or Gemini and type: Who’s the best [your trade] in [your town]? Write down every business it names, then ask a different AI app the same question. If yours isn’t on either list, that’s a call going to someone else.

GOOGLE

Search for yourself

Search your trade and town on Google and read the AI answer at the top. Then open your Google Business Profile and check that it lists the same phone number and service area as your website.

Send me the full playbook

ABOUT THE AUTHOR

Written by Todd Gladden

Founder of Boost Leadz · Georgetown, SC

The businesses AI names today are the ones that did the boring work a year ago. I’d like that to be you.

I built my first website in 2000 and have spent the 25 years since helping small businesses get found online. I watched the Yellow Pages lose to Google, then watched Google Maps decide who got the call. AI is the next shift, and it’s moving faster than the last one did.

I wrote this playbook because most contractors I talk to haven’t heard about it yet, and the ones who move first are going to be hard to catch.

25+

years getting small businesses found online

2000

the year I built my first website

Google Ads and Microsoft AdsLocal SEO and AI search

INSTANT PDF DOWNLOAD

Get the AI Recommendation Playbook free

Tell us where to send it and we’ll email you the PDF. Plenty of your competitors are still arguing about whether they need a website. Use the head start.

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Frequently asked questions

Partly. Accurate business info and good reviews still count. The difference is that AI gives a short list instead of pages of results, so being pretty good stops paying.

No. If you can log into your Google Business Profile, you can do most of what’s in here.

Nobody can honestly promise a date. Some fixes show up in weeks. Building the kind of reputation AI trusts takes months, which is why starting now matters.

Nothing. It’s a free PDF. If you want help putting it to work, we do that too, but the playbook stands on its own.

ChatGPT, Gemini, Perplexity and the AI answers at the top of Google.