Breadcrumbs (noun): A row of links near the top of a page that shows where that page sits within a website, like Home > Digital Marketing Glossary > Breadcrumbs.
What they are
Look just above this definition. That row of links is a breadcrumb trail. The name comes from Hansel and Gretel, minus the witch.
Why they matter
- Visitors can jump back to a broader section in one click instead of hammering the back button
- Search engines get a clear picture of how your pages are organized
- Breadcrumb schema markup tells Google exactly how your site is structured
Quick tips
- Make your breadcrumbs match your actual site structure
- Keep labels short and clear
- Add breadcrumb schema. Most SEO plugins, including Rank Math, can do it for you.